WebMay 1, 2024 · Conventionally, this branch of research posits a normative, chronological age-related decline in extrinsic and intrinsic motivation and individuals’ behavior (Homburg and Giering 2001; Kohijoki 2011; Kohijoki and Marjanen 2013; Kooij et al. 2011; Lambert-Pandraud et al. 2005; Mägi 2003). Chronological age has been found to explain several ... WebPandraud et al., 2024), advertising (McKay-Nesbitt et al., 2011), reactions to the market (Silvera et al., 2012), sensitivity to ethical aspects (Cowart and Darke, 2014) and luxury products purchase (Amatulli et al., 2015). As the number of older consumers grows, so do the implications for a variety of sectors, including
Elderly consumers in marketing research: A systematic literature …
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